Saturday, December 5, 2009

Recipe: Potato & Leek Soup ... kinda

by Tom DiGangi, Jr.


After a long absence, we returned home to the garden on the weekend after Thanksgiving. The morning temperature was 31F, the first freeze. Yet, the garden was still doing its thing. We pulled up some leeks, celery and horseradish, which were still doing fine. Then we grabbed some potatoes and garlic that were harvested earlier in the year and stored in the basement. Time for lunch!

If you are interested in traditional potato and leek soup, I highly recommend the recipe by Paul Bocuse presented in French Chefs Cooking. It is great, classic and clean. It is a staple in our house, and we cannot improve upon it. The following recipe is not traditional, but based on the founding premise of the Bocuse classic.

Serves 4

Ingredients:

2 Leeks, white parts only sliced thin

1 Stalk Celery, white stalk from the heart of the plant sliced thin

2 Yukon Gold Potatoes, peeled and sliced thin

2 T. Butter

1 Quart Turkey or Chicken Stock, enough to cover the vegetables

2 T. Heavy Cream

1 T. Homemade Horseradish (see other entry for recipe)

2 T. Freshly Minced Celery Leaves

Kosher Salt to taste

Procedure:

Melt the butter in a pot and add the sliced leeks and celery stalk. It is important to only use the white parts of the leeks and celery to ensure the soup retains its white color. Sweat the vegetables for a few minutes to soften. Add the sliced potatoes, season well with salt and stir. Add the stock, using enough to cover the vegetables. Bring to a boil, then lower to a simmer and let cook for about 15 minutes, or until the potatoes are soft.

Puree the soup in a blender or food processor. Press the pureed soup through a sieve. If the soup is too thick for your liking, thin with a little water or milk. If too thin, return it to the pot and reduce over low heat until your desired result is reached. When the consistency is correct, add the heavy cream, horseradish and finely minced celery leaves.

Serve with crostini (toasted bread) that has been rubbed with a clove of garlic and drizzled with melted butter. As for wine, serve with anything you like because butter and potato marry with virtually everything.

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The Big Bad Blog Beginning: Marketing Gone Awry

So awhile back, I was talking to my home business and web marketing diva. I know what you're thinking right now. You're thinking, "Big deal! Everybody has a home business and web marketing diva." Maybe so, but if you're not talking to Dina at http://www.wordfeeder.com/, then you've got the wrong gal.

Since I have the right gal, Dina said, "You should start a blog to help promote your website."

"Really? How come?"

She then said something along the lines of "Hoogety boogety search engine optimization foogety moogety page hierarchy loogety toot toot meta-tags and strategic links...." and many other extremely smart things. Please keep in mind Dina has never actually said "hoogety boogety" to me in any context. What she did do was give me a brief explanation of web marketing that made complete sense, but the wisdom of which I would completely mangle upon retelling. The relevant gist was as follows - a blog, when properly done, can be a great tool to drive traffic to my website.

I mulled this over for quite some time. Could I write clear and informative articles about the decorative painting business? Er, sure, I think. New techniques, preferred paint and brush brands, offers of free templates.....Ooh, but how bout the funny fellow painter ladies I see at my teacher's studio? Or the nutjobs who I meet at craft shows?

And then I started thinking about other humorous stuff, like the time my mother swiped HER mother's mother's day gift from me and refused to give it back. And the stories from my grandfather about the 8-10 different ways he's accidentally electrocuted himself throughout the years, and yet still stands. Or about the time I spent half a day convinced that drunk people snuck into my yard during the night and dug up 48 newly planted impatiens (until I realized a deer ate them).

That's about the point that I realized that I actually want a blog to show the world how hilarious I am, and if I can throw some web marketing in there, so be it. I can make it work. For example, the two funniest things I do are 1.) garden organically 2.) allow people to speak to me. Since I paint flowers and creatures and landscapes, does it count as web marketing if I blog about growing flowers in a landscape while shouting obscenities at creatures? You betcha! And when my mother does something bizarre, should that go in there too? Absolutely. Ah, yes. Yet another blog is born.

So in the end, I will market my website the way I organic garden - seek out the advice of experts, change it all around, and find myself continually shocked when my system doesn't work. Effective? No. Funny? Oh yes indeed! Keep reading.....