Tom DiGangi, Jr.
An afternoon snack - Geranium Cake
Who needs afternoon tea and biscuits when you can have espresso and geranium cake? I sure don’t. And, it is all because of Laura’s over-exuberance for herb planting. Let me explain. No, let me sum-up, for all you “Princess Bride” fans.
To my surprise, some varieties of geranium are actually edible. And, this year, Laura produced more edible geranium than anyone could possibly use. To make the excess even more excessive, the plants just won’t die. It is mid-October and Laura’s “Old Fashioned Rose Scented Geranium” is going strong. She has already put its intense combination of rose and citrus fragrances to use as potpourri, to make teas, and even to spice-up a mixed drink. Just ask her about a recent concoction of vodka, lemon, lemoncello, simple syrup and seltzer, finished with geranium. But, I digress.
In a sheer act of desperation to reduce the mountain of geranium accumulating on our counter top, I experimented. What follows is a twist on the barely sweet cakes that often represent the Italian equivalent to the baked goods served with English afternoon tea. It is roughly based on a recipe from Mario Batali for rosemary cake, which is excellent and can be found in “The Babbo Cookbook.”
Geranium, Lemon and Olive Oil Cake
Ingredients
4 Eggs
1/2 C. Sugar
1/4 C. Light Brown Sugar
2/3 C. Extra-Virgin Olive Oil
2 T. finely chopped fresh geranium leaves
1 Lemon (zest and juice)
1 1/2 C. All Purpose Flour
1 T. Baking Powder
1/2 t. Kosher Salt
Procedure
Preheat oven to 340 F.
In a bowl, combine the flour, baking powder and salt. Set-aside.
Using an electric mixer with the whisk attachment, beat the eggs and both sugars until the mixture thickens, and turns foamy and pale. With the mixer running, gradually drizzle in the olive oil, and then add the geranium, lemon juice and lemon zest. Finally, add the flour, baking powder, and salt mixture, with the mixer on low speed. Scrape the sides of the bowl and finish combining.
Pour the now combined contents of the mixing bowl into an oiled 10-inch loaf pan, and bake in the oven for about 45 minutes. The cake is done when a toothpick inserted into the center comes out clean.
Let cool for a few minutes, then remove from the pan to finish cooling on a rack.
Serve a slice as an afternoon snack, ideally with a topping of fresh whipped cream, sorbet or a fruit jam. Espresso, “corrected” with a bit of Sambuca, would be a fine accompaniment. If coffee isn’t your thing, consider vermouth, port or vin santo as excellent alternative beverage choices.
Monday, October 18, 2010
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The Big Bad Blog Beginning: Marketing Gone Awry
So awhile back, I was talking to my home business and web marketing diva. I know what you're thinking right now. You're thinking, "Big deal! Everybody has a home business and web marketing diva." Maybe so, but if you're not talking to Dina at http://www.wordfeeder.com/, then you've got the wrong gal.
Since I have the right gal, Dina said, "You should start a blog to help promote your website."
"Really? How come?"
She then said something along the lines of "Hoogety boogety search engine optimization foogety moogety page hierarchy loogety toot toot meta-tags and strategic links...." and many other extremely smart things. Please keep in mind Dina has never actually said "hoogety boogety" to me in any context. What she did do was give me a brief explanation of web marketing that made complete sense, but the wisdom of which I would completely mangle upon retelling. The relevant gist was as follows - a blog, when properly done, can be a great tool to drive traffic to my website.
I mulled this over for quite some time. Could I write clear and informative articles about the decorative painting business? Er, sure, I think. New techniques, preferred paint and brush brands, offers of free templates.....Ooh, but how bout the funny fellow painter ladies I see at my teacher's studio? Or the nutjobs who I meet at craft shows?
And then I started thinking about other humorous stuff, like the time my mother swiped HER mother's mother's day gift from me and refused to give it back. And the stories from my grandfather about the 8-10 different ways he's accidentally electrocuted himself throughout the years, and yet still stands. Or about the time I spent half a day convinced that drunk people snuck into my yard during the night and dug up 48 newly planted impatiens (until I realized a deer ate them).
That's about the point that I realized that I actually want a blog to show the world how hilarious I am, and if I can throw some web marketing in there, so be it. I can make it work. For example, the two funniest things I do are 1.) garden organically 2.) allow people to speak to me. Since I paint flowers and creatures and landscapes, does it count as web marketing if I blog about growing flowers in a landscape while shouting obscenities at creatures? You betcha! And when my mother does something bizarre, should that go in there too? Absolutely. Ah, yes. Yet another blog is born.
So in the end, I will market my website the way I organic garden - seek out the advice of experts, change it all around, and find myself continually shocked when my system doesn't work. Effective? No. Funny? Oh yes indeed! Keep reading.....
Since I have the right gal, Dina said, "You should start a blog to help promote your website."
"Really? How come?"
She then said something along the lines of "Hoogety boogety search engine optimization foogety moogety page hierarchy loogety toot toot meta-tags and strategic links...." and many other extremely smart things. Please keep in mind Dina has never actually said "hoogety boogety" to me in any context. What she did do was give me a brief explanation of web marketing that made complete sense, but the wisdom of which I would completely mangle upon retelling. The relevant gist was as follows - a blog, when properly done, can be a great tool to drive traffic to my website.
I mulled this over for quite some time. Could I write clear and informative articles about the decorative painting business? Er, sure, I think. New techniques, preferred paint and brush brands, offers of free templates.....Ooh, but how bout the funny fellow painter ladies I see at my teacher's studio? Or the nutjobs who I meet at craft shows?
And then I started thinking about other humorous stuff, like the time my mother swiped HER mother's mother's day gift from me and refused to give it back. And the stories from my grandfather about the 8-10 different ways he's accidentally electrocuted himself throughout the years, and yet still stands. Or about the time I spent half a day convinced that drunk people snuck into my yard during the night and dug up 48 newly planted impatiens (until I realized a deer ate them).
That's about the point that I realized that I actually want a blog to show the world how hilarious I am, and if I can throw some web marketing in there, so be it. I can make it work. For example, the two funniest things I do are 1.) garden organically 2.) allow people to speak to me. Since I paint flowers and creatures and landscapes, does it count as web marketing if I blog about growing flowers in a landscape while shouting obscenities at creatures? You betcha! And when my mother does something bizarre, should that go in there too? Absolutely. Ah, yes. Yet another blog is born.
So in the end, I will market my website the way I organic garden - seek out the advice of experts, change it all around, and find myself continually shocked when my system doesn't work. Effective? No. Funny? Oh yes indeed! Keep reading.....
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